Free during the beta. Then one plan, per clinic.
VetApprove is free for every clinic that joins during the beta: no card, no trial clock, nothing to cancel. When pricing arrives it will be one flat monthly price per clinic site, in US dollars, never a seat per veterinarian and never a fee per estimate. It will be announced at least 30 days ahead, beta clinics are offered the founder rate first, and nothing is charged unless you subscribe. We take nothing on the deposit, Stripe's fees apply. Below: what the beta includes, what it replaces, what the rest of the market charges, and the arithmetic on deposits.
Free for every clinic in the beta. Then one plan, per clinic.
We are opening VetApprove to clinics in the United States at no charge while we finish it with you. Real estimates, real signatures, real deposits into your own Stripe account. What we ask in return: tell us what breaks and what is missing, and take a 15-minute call now and then if you can.
- No setup fee
- No contract
- No per-user pricing
- No practice software migration
$0
per clinic, for the whole beta
No card, no trial clock, no contract. Your workspace opens from one email.
What free means
- Estimates, clients and signatures with no per-item fee
- Deposits go to your own Stripe account. We take nothing on the deposit, Stripe's fees apply, as they do today
- Email delivery, reminders on day 1 and day 3, plus a balance reminder the day before the procedure
- Sealed record and PDF with audit trail for every signed plan
- Starter templates by species and procedure, all editable
- PDF and CSV export for your practice software
- Dashboard of the plans still waiting, expired or declined
- Email support from the founder, answered within one business day
What happens after the beta
- One flat plan per clinic, never per veterinarian and never per estimate.
- At least 30 days' notice by email before any price applies, and beta clinics are offered the founder rate first.
- No card on file, so nothing can be charged unless you choose to subscribe. Export everything and leave whenever you like.
United States only during the beta. Other countries follow.
The paper estimate, the follow-up call and the card in the drawer.
Most clinics already run this flow. It is just spread across a printer, a phone, a sticky note and someone's memory. Here is the same job, side by side.
| The job | Paper + phone call + card on file | VetApprove |
|---|---|---|
| Presenting the plan | A printed estimate handed over at the counter, or read out at the end of a consult while the dog pulls on the lead. | A link the owner reads at home, calmly, with every line priced and labelled included, recommended or optional. |
| Getting a yes | A call the next day. Then another. Then voicemail. The answer is often "let me think about it", which means no. | A checkbox and a signature on their phone, usually the same evening. The yes is recorded, dated and itemised. |
| Holding the slot | A card number written on a paper form and kept in a drawer, or nothing at all. | A deposit charged at signature through Stripe, straight into the clinic's own account. No card number is ever written down. |
| Chasing | The front desk, between two calls, from memory, when there is a gap. There is rarely a gap. | Automatic email reminders on day 1 and day 3, a balance reminder the day before the procedure, then the estimate expires on the date you set. The dashboard shows who is still open. |
| Proof if it is disputed | A photocopy with an illegible signature, if it was signed at all, and nobody remembers which version was agreed. | A sealed record: timestamp, IP, device, the hash of the accepted content, every link open, and the exact lines that were ticked. The PDF is rendered from that record. |
| Getting it into the record | Retyped by hand into the practice software, or not at all. | PDF and CSV export, dropped into the patient record in about 30 seconds. No integration, no API key. |
| What it costs | Printing, storage of card details you should not be storing, and the procedures that were recommended and never scheduled. | Nothing during the beta. Later, one flat plan per clinic. We take nothing on the deposit, Stripe's fees apply, as they do on your counter payments today. |
Keeping a card number on a paper form is a card-data problem long before it is our problem. With Stripe's hosted fields, no card number, expiry or CVC reaches the clinic or VetApprove.
What the rest of the market charges.
For context, not for scorn: three of these are complete practice-management systems and one is a booking tool. VetApprove is neither, and does not replace any of them. It is here so you can see where one flat plan for the whole clinic will sit.
PetDesk Direct Booking
from about $200 / month
Vetstoria, sold in the United States as PetDesk Direct Booking. Online booking only: no estimate, no signature, no deposit on a plan. Aggregator figure, not verified on the vendor site. It is the proof that a single well-made brick sells at this level.
ezyVet
from $260.50 / month
Full practice-management system, six-month commitment, implementation quoted separately. Its client app, Connect, is rated 2.0 out of 5 on the App Store.
Provet Cloud
$99-129 per vet + platform fee
Full practice-management system priced per veterinarian, on top of a $249-299 monthly platform fee with one veterinarian included. Signature and deposit exist, scattered across consent forms and booking.
Digitail
price on request
Full practice-management system. No published rate: the plans are shown after a demo. It signs the treatment plan remotely and records the declined lines.
Shepherd
from $299 / month
Full practice-management system: $299 for one veterinarian plus $99 per additional veterinarian, according to aggregators. Not verified on the vendor site.
VetApprove
Free during the beta
The estimate link, the options, the signature, the deposit, the reminders and the proof, for the whole clinic. Free while in beta; one flat plan per clinic afterwards, announced at least 30 days ahead. One shared clinic login during the beta, team invitations coming. Not a practice-management system, and no ambition to become one.
Sources: public pricing pages and published rate cards, checked September 2026. Prices move and plans get renamed. If one of these is out of date, tell us and we will correct it.
One procedure that gets scheduled instead of forgotten.
A deposit does two things: it filters out the plans that were never going to happen, and it makes the ones that are happening actually show up. Put your own prices in the first column. These are illustrative, not our data.
Illustrative figures. A deposit does not change what the procedure costs; it changes whether it happens, and it turns a verbal yes into a held slot. Deposits are collected by your clinic, in your Stripe account, under your own refund terms.
| Procedure | Typical value | Deposit at 30% | Balance at the visit |
|---|---|---|---|
| Dental with extractions | $780 | $234 | $546 |
| Spay | $420 | $126 | $294 |
| TPLO | $4,200 | $1,260 | $2,940 |
| Emergency imaging | $900 | $270 | $630 |
Questions about the bill.
How does billing work during the beta?
It does not. Nothing is billed, there is no card on file and no invoice. Deposits from pet owners are a separate matter: Stripe pays them out to your clinic on your own Stripe schedule, and we never touch them.
What happens when the beta ends?
We email every clinic at least 30 days before any price applies, with the price, the date and a link to subscribe. Beta clinics are offered the founder rate first. If you do not subscribe, nothing is charged: your account keeps read access to its signed records for 30 days so you can export everything, then closes.
Will there ever be a per-veterinarian price?
No. One flat plan per clinic site, whatever the number of veterinarians, technicians or front-desk staff, and no fee per estimate or per signature. A group with several physical sites takes one plan per site, because each site has its own Stripe account, its own templates and its own deposit policy.
Can I stop whenever I want?
Yes. There is nothing to cancel during the beta; write to hello@vetapprove.com and we close the account the same day, once you have exported your signed PDFs and estimate history. Later, subscriptions will be month to month, with no minimum term and no cancellation fee.
What are the payment processing fees?
We take nothing on the deposit, Stripe's fees apply, at whatever rate your Stripe account is on and charged by Stripe directly to your clinic. VetApprove adds nothing on top and never sees, holds or routes the money.
Is it really one login per clinic?
During the beta the clinic has one shared login (a magic link by email, no password) that the whole team uses. Team invitations are on the list, and until they ship you can ask us to add a colleague.
How do I reach you, and how fast do you answer?
By email, at hello@vetapprove.com. The founder answers within one business day, Monday to Friday. There is no support phone line yet, and we would rather say so than publish a number nobody picks up; the number in our legal notice is for legal and billing matters.
How is the estimate delivered to the pet owner?
By email today. Text messages are on the roadmap and are not part of what the beta offers; nothing on this site should be read as a promise that we send them yet.
Open your workspace. It takes one email.
Tell us about the clinic and we send your sign-in link right away. No password, no card, nothing to install. Your first estimate can go out today.
