The estimate your client approves, signs and pays before the procedure.
Send one link. The pet owner reads the plan on their phone, picks the options, signs with a finger and pays the deposit straight into your clinic's Stripe account. Works alongside ezyVet, Provet Cloud, Digitail, IDEXX Neo or paper. Never instead of them.
- No card, no contract, no per-vet seats
- Nothing for your client to install
- Deposits land in your own Stripe
Hi Dana, here is Biscuit's dental plan. Approve it, sign and pay the deposit here: vetapprove.com/e/7q2m
Maple Creek Animal Hospital
Dental cleaning for Biscuit
Approve by Fri, Sep 11
- Pre-anesthetic bloodworkIncluded$128
- Anesthesia & monitoringIncluded$240
- Scaling & polishingIncluded$310
- Full-mouth radiographsRecommended$145
- Extractions (est. 2)Recommended$190
- Pain meds to go homeOptional$42
1/5: The plan opens on the phone
Live demo: what the pet owner sees. Tap a dot to jump to a step.
- No practice software migration, no setup fee, no contract.
- The deposit lands in your Stripe, not ours.
- Your client installs nothing.
Two minutes for you. Twenty seconds for them.
You keep your practice software. VetApprove adds the one step it never did well: getting the plan accepted and paid before the appointment. Scroll: the phone follows.
- 01Clinic≈ 2 min
Build the estimate
Pick a starter template you can edit (dental, spay, TPLO, imaging), adjust the lines, mark each one included, recommended or optional. Set the deposit and an expiry date, send. About two minutes.
- 02Clientno install
They open the link and choose
The pet owner gets an email with a link. No account, no app. The plan opens on their phone with prices that add up in real time as they tick the recommended and optional lines.
- 03Client≈ 20 s
They sign with a finger
One signature drawn on the screen and their typed name. Behind it, a record: timestamp, IP, device, and a hash of exactly what they accepted.
- 04Clientdirect
They pay the deposit to your Stripe
Stripe's own card form. The charge goes to your clinic's Stripe account through Stripe Connect: your clinic is the merchant and the money never passes through us. We take nothing on the deposit, Stripe's fees apply.
- 05VetApproveautomatic
Booked, sealed, exported
They get a receipt and the appointment details. You get the sealed record and the PDF in your workspace, a notice in your inbox, and a CSV line for your practice software. Unsigned? Email reminders go out on day 1 and day 3.
Three tiers. The owner keeps what they want, and the total follows.
A flat list of prices gets a "we'll think about it". Sorting the same lines into what is part of the procedure, what the vet advises and what is optional gives the owner permission to trim without shame, and protects the recommendation.
- Included$678
Part of the procedure, cannot be removed.
- Pre-anesthetic bloodwork
- Anesthesia & monitoring
- Scaling & polishing
- Recommended$335
Your vet advises these. Uncheck any you would rather skip.
- Full-mouth radiographs
- Extractions (est. 2, 4 at most)
- Optional$42
Add them only if you want them.
- Pain medication to go home
Each recommended line carries one sentence from the vet: what it finds, or what happens without it. That sentence is what turns a price into a decision.
A sealed PDF and one CSV line
The moment the owner signs, the clinic gets the signed plan with its proof, plus a line to paste into the practice software. Thirty seconds, no integration.
- Signed
- Sep 4, 2026, 11:02 AM
- Device
- iPhone, Safari
- Connection
- 71.210.44.9
- Document fingerprint
- 9f3a7c1d…c21e
- Deposit
- $322.13, Visa •••• 4242
Pet owner
Dana Whitfield
Clinic
Added when filed in the practice software
EST-0241,Biscuit,Dental cleaning,1073.78,322.13,signed,2026-09-04T11:02
The procedure you recommended is only revenue once it's accepted and booked.
Visits are down two years in a row and owners are more price-sensitive than ever. The clinics that win present a clear plan, get a yes on the spot, and hold the slot with a deposit.
- 81%
- of veterinarians say clients are more cost-sensitive than a year ago
- Brakke Consulting survey, reported by AVMA News, 2026
- −3%
- veterinary visits in 2025, after −2.3% in 2024
- CARE for Pets, AVMA
- $150-1,500
- typical value of a recommended procedure that never gets scheduled; set your own figure in the calculator below
- clinic price lists: dental to orthopedics
- 2.0 / 5
- App Store rating of the leading practice software client app, the one pet owners are asked to install
- ezyVet Connect, September 2026
Accepted and booked means the patient actually gets the care you recommended.
Your practice software has pieces of this. Nobody sells the whole flow in one link.
We checked the public pages of ezyVet, Provet Cloud, Digitail and IDEXX Neo: e-signature sits with consent forms, deposits sit with online booking, and the client app is an afterthought. VetApprove is only the flow, priced per clinic.
| What is being compared | VetApproveThe whole flow in one link | Practice softwareezyVet, Provet Cloud, Digitail, IDEXX Neo |
|---|---|---|
| Estimate approved on the client's phone, no account | Yes | partial |
| Options recommended / optional that update the total | Yes | No |
| Deposit collected at signature, to the clinic's Stripe | Yes | with booking |
| Automatic reminders day 1 and day 3 | Yes | some |
| Sealed record: timestamp, IP, content hash, open receipt | Yes | partial |
| Works alongside your current software | Yes | replaces it |
| Price per clinic, no contract, no setup fee | Free during the beta | $260-348 / mo, 6-month terms |
- Yes
- No
- partial: exists inside the vendor's own suite, not as one link
- envelope: a generic document to sign, no priced options
Sources: public pricing pages of ezyVet, Provet Cloud, Digitail and DocuSign, checked September 2026. In the United States, Vetstoria is sold as PetDesk Direct Booking, from about $200 a month according to aggregators, which we could not verify on the vendor site. Features change; tell us if something is off. Product names are trademarks of their respective owners. VetApprove is not affiliated with or endorsed by them.
Only the flow. Free during the beta, then one plan per clinic.
How many recommended procedures never made it onto the schedule last month?
Move the sliders. This is your clinic, not an average. A few more accepted plans a month is the whole case, and during the beta the tool costs nothing to find out.
Extra revenue per month
$2,520
Per year
$30,240
VetApprove costs
$0 during the beta
Assumptions, not a promise: acceptance and no-show gains are yours to set. Deposit amounts are collected by your clinic through Stripe.
Free for every clinic in the beta. Then one plan, per clinic.
We are opening VetApprove to clinics in the United States at no charge while we finish it with you. Real estimates, real signatures, real deposits into your own Stripe account. What we ask in return: tell us what breaks and what is missing, and take a 15-minute call now and then if you can.
- No setup fee
- No contract
- No per-user pricing
- No practice software migration
$0
per clinic, for the whole beta
No card, no trial clock, no contract. Your workspace opens from one email.
What free means
- Estimates, clients and signatures with no per-item fee
- Deposits go to your own Stripe account. We take nothing on the deposit, Stripe's fees apply, as they do today
- Email delivery, reminders on day 1 and day 3, plus a balance reminder the day before the procedure
- Sealed record and PDF with audit trail for every signed plan
- Starter templates by species and procedure, all editable
- PDF and CSV export for your practice software
- Dashboard of the plans still waiting, expired or declined
- Email support from the founder, answered within one business day
What happens after the beta
- One flat plan per clinic, never per veterinarian and never per estimate.
- At least 30 days' notice by email before any price applies, and beta clinics are offered the founder rate first.
- No card on file, so nothing can be charged unless you choose to subscribe. Export everything and leave whenever you like.
United States only during the beta. Other countries follow.
Questions clinics ask.
Something missing? Email us, the founder answers within one business day.
hello@vetapprove.comLonger reads: the guides for practice managers.
Does it replace my practice management software?
No. VetApprove only handles the estimate link, the signature, the deposit and the reminders. You keep ezyVet, Provet Cloud, Digitail, IDEXX Neo, AVImark or paper. When a plan is signed, the sealed record lands in your workspace: download the PDF and export the CSV line to paste into your practice software in about 30 seconds.
Where does the deposit go?
To your clinic's own Stripe account. VetApprove uses Stripe Connect with direct charges: your clinic is the merchant, the money never transits through us. We take nothing on the deposit, Stripe's fees apply, exactly as they do on your counter payments today.
Does my client need an app or an account?
No. They get an email with a link. The page opens in their phone's browser, they choose options, sign with a finger and pay. That's it. The link goes by email; we do not send text messages.
Is the signature legally valid?
It is a simple electronic signature with an audit trail: timestamp, IP address, device, the hash of the accepted content and proof of opening. Simple electronic signatures are recognised under the US ESIGN Act. We claim no certification and we are not a law firm; ask your counsel if you need a higher assurance level.
What happens if the client doesn't sign?
Email reminders go out automatically on day 1 and day 3, and a balance reminder the day before the procedure. Then the estimate expires on the date you set. Your dashboard shows every unsigned plan so the front desk can call.
How long does setup take?
Under an hour. Your workspace opens from one email, you enter the clinic details, connect Stripe, pick your default deposit and send the first estimate from a starter template you can edit.
Is this HIPAA territory?
No. Pet records are not protected health information under HIPAA, and we make no compliance claim of any kind. Data travels over TLS, every record is scoped to the clinic that owns it, and we delete on request.
What does free during the beta mean?
Every clinic that joins during the beta uses VetApprove at no charge: unlimited estimates, signatures and deposits, email support included. There is no card on file and no trial clock. When pricing arrives it will be one flat plan per clinic; you hear about it by email at least 30 days ahead, beta clinics are offered the founder rate first, and nothing is charged unless you choose to subscribe.
Will I lose my records if I do not subscribe later?
No. You can export every signed PDF and your full estimate history at any time, and signed records stay downloadable for 30 days after an account closes. Deposits were never with us: they are in your own Stripe account.
Who is behind VetApprove?
One founder, Martin Noale, a sole proprietor registered in France, building for clinics in the United States and answering every email himself. There is no sales team and no investor timeline. The About page says more.
Open your workspace. It takes one email.
Tell us about the clinic and we send your sign-in link right away. No password, no card, nothing to install. Your first estimate can go out today.
