The estimate your client approves, signs and pays before the procedure.
Send one link. The pet owner reads the plan on their phone, picks the options, signs with a finger and pays the deposit straight into your clinic's Stripe account. Works alongside ezyVet, Provet Cloud, Digitail, IDEXX Neo or paper. Never instead of them.
Hi Dana, here is Biscuit's dental plan. Approve it, sign and pay the deposit here: vetapprove.com/e/7q2m
Maple Creek Animal Hospital
Dental cleaning for Biscuit
Approve by Fri, Sep 11
- Pre-anesthetic bloodworkIncluded$128
- Anesthesia & monitoringIncluded$240
- Scaling & polishingIncluded$310
- Full-mouth radiographsRecommended$145
- Extractions (est. 2)Recommended$190
- Pain meds to go homeOptional$42
1/5: The plan opens on the phone
Live demo: what the pet owner sees. Tap a dot to jump to a step.
- No practice software migration, no setup fee, no contract.
- The deposit lands in your Stripe, not ours.
- Your client installs nothing.
Adds to your practice software, no integration needed
Two minutes for you. Twenty seconds for them.
You keep your practice software. VetApprove adds the one step it never did well: getting the plan accepted and paid before the appointment.
- 01Clinic≈ 2 min
Build the estimate
Pick a starter template you can edit (dental, spay, TPLO, imaging), adjust the lines, mark each one included, recommended or optional. Set the deposit and an expiry date.
- 02Clientno install
Open the link
The pet owner gets an email with the link. No account, no app. They see the plan on their phone with prices that add up in real time as they choose options.
- 03Client≈ 20 s
Approve, sign, pay
One finger signature, one deposit payment. The money goes to your Stripe account. They get a receipt and the appointment details.
- 04VetApproveautomatic
Chase and record
Unsigned? Email reminders on day 1 and day 3. Signed? The sealed record lands in your workspace, your inbox gets the notice, and the PDF carries the timestamp, IP and content hash. Export to your practice software in 30 seconds.
Three tiers. The owner keeps what they want, and the total follows.
A flat list of prices gets a "we'll think about it". Sorting the same lines into what is part of the procedure, what the vet advises and what is optional gives the owner permission to trim without shame, and protects the recommendation.
- Included$678
Part of the procedure, cannot be removed.
- Pre-anesthetic bloodwork
- Anesthesia & monitoring
- Scaling & polishing
- Recommended$335
Your vet advises these. Uncheck any you would rather skip.
- Full-mouth radiographs
- Extractions (est. 2, 4 at most)
- Optional$42
Add them only if you want them.
- Pain medication to go home
Each recommended line carries one sentence from the vet: what it finds, or what happens without it. That sentence is what turns a price into a decision.
A sealed PDF and one CSV line
The moment the owner signs, the clinic gets the signed plan with its proof, plus a line to paste into the practice software. Thirty seconds, no integration.
- Signed
- Sep 4, 2026, 11:02 AM
- Device
- iPhone, Safari
- Connection
- 71.210.44.9
- Document fingerprint
- 9f3a7c1d…c21e
- Deposit
- $322.13, Visa •••• 4242
Pet owner
Dana Whitfield
Clinic
Added when filed in the practice software
EST-0241,Biscuit,Dental cleaning,1073.78,322.13,signed,2026-09-04T11:02
The procedure you recommended is only revenue once it's accepted and booked.
Visits are down two years in a row and owners are more price-sensitive than ever. The clinics that win present a clear plan, get a yes on the spot, and hold the slot with a deposit.
- 81%
- of veterinarians say clients are more cost-sensitive than a year ago
- AVMA, 2025
- −3%
- veterinary visits in 2025, after −2.3% in 2024
- CARE for Pets, AVMA
- $150-1,500
- typical value of a recommended procedure that never gets scheduled; set your own figure in the calculator below
- clinic price lists: dental to orthopedics
- 2.0 / 5
- App Store rating of the leading practice software client app, the one pet owners are asked to install
- ezyVet Connect, September 2026
Your practice software has pieces of this. Nobody sells the whole flow in one link.
We checked the public pages of ezyVet, Provet Cloud, Digitail and IDEXX Neo: e-signature sits with consent forms, deposits sit with online booking, and the client app is an afterthought. VetApprove is only the flow, priced per clinic.
VetApprove
- Estimate approved on the client's phone, no accountYes
- Options recommended / optional that update the totalYes
- Deposit collected at signature, to the clinic's StripeYes
- Automatic reminders day 1 and day 3Yes
- Sealed record: timestamp, IP, content hash, open receiptYes
- Works alongside your current softwareYes
- Price per clinic, no contract, no setup fee$99 / mo
Practice software
- Estimate approved on the client's phone, no accountpartial
- Options recommended / optional that update the totalNo
- Deposit collected at signature, to the clinic's Stripewith booking
- Automatic reminders day 1 and day 3some
- Sealed record: timestamp, IP, content hash, open receiptpartial
- Works alongside your current softwarereplaces it
- Price per clinic, no contract, no setup fee$260-348 / mo, 6-month terms
PetDesk Direct Booking
- Estimate approved on the client's phone, no accountNo
- Options recommended / optional that update the totalNo
- Deposit collected at signature, to the clinic's Stripebooking only
- Automatic reminders day 1 and day 3No
- Sealed record: timestamp, IP, content hash, open receiptNo
- Works alongside your current softwareYes
- Price per clinic, no contract, no setup feefrom $200 / mo in the US, not verified
DocuSign
- Estimate approved on the client's phone, no accountenvelope
- Options recommended / optional that update the totalNo
- Deposit collected at signature, to the clinic's StripeNo
- Automatic reminders day 1 and day 3generic
- Sealed record: timestamp, IP, content hash, open receiptYes
- Works alongside your current softwareYes
- Price per clinic, no contract, no setup feeper user
Paper
- Estimate approved on the client's phone, no accountNo
- Options recommended / optional that update the totalNo
- Deposit collected at signature, to the clinic's StripeNo
- Automatic reminders day 1 and day 3No
- Sealed record: timestamp, IP, content hash, open receiptNo
- Works alongside your current softwareYes
- Price per clinic, no contract, no setup feefree
- Yes
- No
- partial: exists inside the vendor's own suite, not as one link
- envelope: a generic document to sign, no priced options
Sources: public pricing pages of ezyVet, Provet Cloud, Digitail and DocuSign, checked September 2026. In the United States, Vetstoria is sold as PetDesk Direct Booking, from about $200 a month according to aggregators, which we could not verify on the vendor site. Features change; tell us if something is off. Product names are trademarks of their respective owners. VetApprove is not affiliated with or endorsed by them.
How many recommended procedures never made it onto the schedule last month?
Move the sliders. This is your clinic, not an average. A few more accepted plans a month pays for the tool many times over.
Extra revenue per month
$2,520
Per year
$30,240
VetApprove costs
$99 / mo
Assumptions, not a promise: acceptance and no-show gains are yours to set. Deposit amounts are collected by your clinic through Stripe.
One plan. Per clinic, not per vet.
One seat of Provet Cloud is $99, on top of a $249-299 platform fee, and online booking alone starts around $200 a month in the United States. VetApprove is $99 for the whole clinic, and it is the piece that collects money.
- No setup fee
- No contract
- No per-user pricing
- No practice software migration
$99
per clinic / month
List price after early access: $149 a month, $1,490 a year. Founder rate: $99 a month, yours for as long as you stay.
Founder rate, yours for as long as your subscription stays active. Early access is invite-only and capped at 10 clinics. We send the payment link by email; first month prepaid, delivered within 30 days or refunded, cancel by email at any time.
- Estimates, clients and signatures with no per-item fee
- Deposits go to your own Stripe account. We take nothing on the deposit, Stripe's fees apply, as they do today
- Email delivery, reminders on day 1 and day 3, plus a balance reminder the day before the procedure
- Sealed record and PDF with audit trail for every signed plan
- Starter templates by species and procedure, all editable
- PDF and CSV export for your practice software
- Dashboard of the plans still waiting, expired or declined
- Email support, answered within one business day
United States only during early access. Other countries follow.
Questions clinics ask.
Something missing? Email us, a founder answers within one business day.
hello@vetapprove.comDoes it replace my practice management software?
No. VetApprove only handles the estimate link, the signature, the deposit and the reminders. You keep ezyVet, Provet Cloud, Digitail, IDEXX Neo, AVImark or paper. When a plan is signed, the sealed record lands in your workspace: download the PDF and export the CSV line to paste into your practice software in about 30 seconds.
Where does the deposit go?
To your clinic's own Stripe account. VetApprove uses Stripe Connect with direct charges: your clinic is the merchant, the money never transits through us. We take nothing on the deposit, Stripe's fees apply, exactly as they do on your counter payments today.
Does my client need an app or an account?
No. They get an email with a link. The page opens in their phone's browser, they choose options, sign with a finger and pay. That's it. The link goes by email; we do not send text messages.
Is the signature legally valid?
It is a simple electronic signature with an audit trail: timestamp, IP address, device, the hash of the accepted content and proof of opening. Simple electronic signatures are recognised under the US ESIGN Act. We claim no certification and we are not a law firm; ask your counsel if you need a higher assurance level.
What happens if the client doesn't sign?
Email reminders go out automatically on day 1 and day 3, and a balance reminder the day before the procedure. Then the estimate expires on the date you set. Your dashboard shows every unsigned plan so the front desk can call.
How long does setup take?
Under an hour. Connect Stripe, enter your clinic details, pick your default deposit, send your first estimate from a starter template you can edit.
Is this HIPAA territory?
No. Pet records are not protected health information under HIPAA, and we make no compliance claim of any kind. Data travels over TLS, every record is scoped to the clinic that owns it, and we delete on request.
What does early access mean?
It is invite-only and capped at 10 clinics. You request access from the home page, we reply by email, and the founder rate of $99 a month is yours for as long as your subscription stays active. The list price for clinics joining after early access is $149 a month, or $1,490 a year. You prepay the first month; we deliver your account within 30 days or refund you. Cancel by email at any time, effective the same day.
Ten clinics. Then we close the door for a while.
We are onboarding the first cohort by hand, one clinic at a time, to get the templates right for your species and procedures. Tell us where you are and we'll send the payment link and a 15-minute slot.